L’Oreal Pureology Counter Unit for Ulta

Create a WOW display for Mother’s Day promotion at Ulta highlighting Pureology line of products. Attract consumer attention by using strong dimensional elements that create visual interest.

The unit must be self-standing and not require adhesive to attach to the Promo Table yet maintain a small footprint to allow for maximum product placement.

In addition, the unit needs to be designed and executed on a short lead time and must be set up in store by deadline (no exceptions).


Hair Care & Skin Care


by Pratt Display

for L’Oreal Professional Products Division

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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

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