Experiential Zones

Shop! Marketplace is all about revealing the magic of in-store experiences. One of the ways we do that is by offering experience zones which will feature interactive experiences right on the trade show floor. Developed by industry thought leaders, these zones will leave you thinking differently, and more creatively, about the experience customers have while visiting your retail store.


Creative Circus Workshop
Presented by:

Immerse yourself in the vibrant spectacle of our three-ring circus of creativity! Engage in the joy of creative play, art, and dance, all crafted to be essential triggers that ignite a profound sense of well-being. Join our circus experience and harness the power of these expressive outlets to promote wellness in your life.

Participate in the festivities and leave with a treasure trove of ideas to inspire not only yourself but also your team and customers. It's a journey into the heart of creativity, where the circus becomes a catalyst for positive energy and inspiration.

Step right up and be a part of this extraordinary experience — a celebration of creativity that transcends boundaries and enhances the well-being of all who join the circus – only at Shop! MarketPlace.


2023 Shop! Ideation Retail Challenge Brought to Life:

Only at Shop! MarketPlace can you experience this immersive 20'x20' pop-up store for the iconic beauty and wellbeing brand AVEDA. This Experiential Zone features a real life build out of the winning concept from the 2023 Retail Challenge which took place during Shop! Ideation last October.

The annual Retail Challenge is an all-day creative sprint that brings together 10 teams of retailers, designers, brands, suppliers and manufacturers, and challenges them to create a retail design or activation based off a brief provided on-site.

The winning pop-up was created to be an extension of Aveda's powerful brand mission to elevate global macro trends of wellbeing and self-care, with the intention that it be used as a traveling experiential brand beacon in multiple cities and events. Watch the 2023 Retail Challenge recap video here for an inside look into this past year's challenge, and attend Shop! MarketPlace to experience the concept in real life and be inspired!


PAVE & Fred Meyer Student Design Challenge:

PAVE’s Student Design Challenge will bring together top student design talent, industry-leading fixture manufacturers, and Fred Meyer, an American chain of hypermarket superstores, for a unique on-site design opportunity.

Students will be tasked with creating a flexible merchandising system for the retailer with a variety of criteria to follow. The best student designs will be brought to life by our manufacturing partners to be displayed in the PAVE booth. Attendees can expect to be met with innovation, imagination, and sheer talent from this year’s student designers who will be in attendance to present their work in person. Come support and cheer on the future leaders of our industry at the PAVE Design Challenge only at Shop! MarketPlace!


An Artificial Intelligence Playground: Unleash Your Creativity
An A.I. Experiential Lab
Sponsored by:    
Xerox, C-Path, Accel, Tarkett

Whether you’re a novice or already harnessing its power, this lab is designed to spark creativity and shed light on the A.I. frontier. Join us “hands on” in this experiential lab to engage with cutting-edge technologies alongside A.I. enthusiasts and mentors as they guide you through projects and discuss where A.I. is impacting all disciplines of the retail industry.

From material selection and space planning to trends and cost estimates, you’ll walk away with newfound insights and inspiration!

Customer Engagement Pavilion
Presented by:
Sponsored by: Legrand, SageNet, Snap Install, I5, ELO, Crimson AV, Navori Lab, GDS

Come participate in a highly curated, hands-on experience offering a glimpse into cutting-edge digital signage innovations tailored to elevate customer engagement at retail. In our Customer Engagement Pavilion hosted by the Digital Signage Federation, explore a diverse array of digital signage solutions and applications designed to captivate and enhance the costumer experience. This pavilion is a must-visit area on the show floor for industry professionals seeking to stay ahead of the curve.


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28 Valley Rd, Suite 1.  Montclair, NJ 07042
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