The objective of this campaign was to design and execute multiple 2022 FIFA World Cup display variations for the Frito Lay brand to get buy-in from grocery and big box stores such as Kroger and Walmart. This giant soccer ball display was designed to command attention in the perimeter 1 area of the store. Engineered to hold 180 bags of product and accompanying dips to include Doritos, Tostitos, and Lays chips - three of the brand's best sellers. The 3-month life span of the display meant that the integrity of the engineering was critical to promote snack sales throughout the Pepsi sponsored FIFI World Cup events.
by Orora Visual
for PepsiCo Frito-Lay
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