The objective of this campaign was to design and execute multiple 2022 FIFA World Cup display variations for the Frito Lay brand to get buy-in from grocery and big box stores such as Kroger and Walmart. This giant soccer ball display was designed to command attention in the perimeter 1 area of the store. Engineered to hold 180 bags of product and accompanying dips to include Doritos, Tostitos, and Lays chips - three of the brand's best sellers. The 3-month life span of the display meant that the integrity of the engineering was critical to promote snack sales throughout the Pepsi sponsored FIFI World Cup events.
Bronze
Snack Products
Temporary
by Orora Visual
for PepsiCo Frito-Lay
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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