Hershey’s 4-Way Merchandiser for Dollar General

The Objective: Provide cost-effective, versatile snacking 4-way fixture merchandising Hershey’s portfolio, engaging shoppers and driving sales. Provide two identical versions:  At launch we shipped out a fully assembled unit that quickly was setup and merchandised.   For on-going new store openings and remodels Dollar General required that we provide a KD version to reduce warehouse costs but most importantly that it fit on their truck going to a store with all of their other fixtures. CONSUMERS 1) Design a display that attracts its targeted demographic consumer while reinforcing all of the brand presence at retail. 2) Have messaging areas on all four sides of the display and on top to ensure consumers see the product and make it easily identifiable with branding they recognize. 10' feet away, 5' feet, 2' feet away from a messaging level. 3) Shoppable 4 sides. 4) Small footprint, no sharp edges. RETAILER CONSIDERATIONS 5) Must be durable to endure 3+ years in a difficult retail environment. 6) Adjustability on the shelves for seasonal holiday changes. 7) Engineered to be KD'ed for cost saving when shipping to the Dollar General stores and to fit more on a truck for freight savings. 8) Setup under 25 minutes. 9) All materials used in the manufacturing process are sustainable and recycled raw materials 10) The display needs to hold the properly number of products to provide the sales ROI that was required by the Brand marketer-Hershey's and the retailer-Dollar General to justify the floor space. Design a cost-effective merchandising solution.


Snack Products


by One Source Industries

for The Hershey Company

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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

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