Development of a disruptive, innovative and differentiated Macro exhibition display for the negotiated point-of-sale spaces supporting the Halloween initiative. We had to make sure we were differentiated, outstanding and preferred by snacks & confectionary shoppers and consumers among many exhibitions of other brands allusive to one of the strongest seasons in Mexico for the sale of this categories.
by Boomerang RMS and Mas Ideas & Modular Servicios en Diseño
for PepsiCo Latin America
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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