Ultra Mobile Floor Display for Independent Retailers

The objective of this project was to create a floor display that would live in a store environment that sold prepaid wireless services. These store locations are independently owned, and sell a variety of products and services along with competing wireless services.

With this in mind, we sought to create a display that would:

•Accommodate any retail store environment with varied floor space. This flexibility allowed the display to be placed in high-traffic and engagement areas for customers to take notice and interact.
•Due to retailers selling multiple goods and services, have a display that is easily identifiable with what the brand is selling. As well as stand out in a busy environment with a creative unique design to drive brand awareness.
•The wireless industry is a competitive environment, allowing for updateable messaging.
•Create an easily assembled display that the Account Executives would be able to assemble on their own and not take up too much time during store visits.


Personal Electronics & Software


by Bay Cities

for Ultra Mobile

Are You Ready to Enter?

The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!

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