This endcap was a result of strong partnership with Colgate to promote the launch of their breakthrough innovation, the recyclable toothpaste tube. They are the first to be recognized by external recycling facilities, and the first to market with this innovation. Our design team was tasked to create a limited-edition disruptive endcap that would engage shoppers and build awareness around the recyclable tube. We worked with Colgate’s Walmart sales team, marketing team, supply chain as well as RedFuse, their art agency, to develop this structure and execute in store.
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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