Marchon Eyewear was looking for a display that would feature their Pure, lightweight eyewear. The main priority of the display was to have it embody the minimalism, high quality craftsmanship and lightweight look and feel of the product. Specific color palettes were provided to represent a light and fresh overall appearance. Marchon wanted the team to create a method of showcasing this color palette in a non-traditional way and one that emphasized the lightweight nature of the product and their tagline "lightweight eyewear that wants to be seen." The footprint needed to be small to allow for increased placement in optometrists' office locations. The display had to hold a minimum of 35 SKUs and be shoppable only from the front. The Pure frames needed to be the focus of the display.
by Trans World Marketing
for Marchon Eyewear
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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