The objective of this display was to create a universal and highly adjustable floor display to merchandise a wide variety of pet chew products. The client wanted one display that could merchandise the many different forms and sizes of packing within their product line. This includes PDQ trays, peggable product, and loose products. The client needed a display that met their budget while sturdy enough to hold the heavy products.
While achieving these objectives we had to consider the targets would be both specialized independent retailers and big box retailers. We needed one unit that met the merchandising, distribution and execution requirements for these broad retail categories.
by Ryan Scott Displays
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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