Crook and Marker's 2nd annual 'Cinco de Margo' campaign was designed to encourage national retailers and local chains to order pallets of organic brewed carbonated cocktails for a roadshow activation which featured product samplings, games, and giveaways. The in-store promotion included a variety of themed merchandise displays to command floor space and encourage shoppers to follow the brand. The replica of the van was coined the 'flavor bus', designed to be used as case stacker endcaps, which intuitively communicated the campaign and the countdown clock featured on the dimensional pole topper inspired anticipation for the big Marg Mobile visit.
by Orora Visual
for Crook & Marker
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