To promote Coca-Cola products with a focus on driving Coca-Cola Zero Sugar sales in our key customers during the Fall Football time period. Big and bold displays were designed to catch customers eyes and encourage them to engage with our brands. The displays featured 12oz/12pks, 28oz POWERADE and 12oz PET. The designs leveraged highly recognized NCAA partner schools to drive fan enthusiasm while visiting stores.
by Flower City Group with TAG Worldwide
for Coca-Cola Southwest Beverages
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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