As a part of their integrated marketing initiative for World Cup 2022 in Qatar the client needed a 360 degree, soccer stadium-shaped, permanent display that would be a silent impulse sales generator in grocery stores. The unit would be a standalone, island display implemented nationwide before the sporting event and afterwards it could be reused for different soccer events to impulse the purchasing of an array of Coca cola product. Had to be attractive, eye-catching.
by Diseko Soluciones
for Coca-Cola Femsa
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