The display was designed for the launch of a new flavoured version of an existing product, which required a permanent display for the self-service, grocery store channel.
It was created with an unconventional design without losing the colors of the brand with a clean touch to influence the young population. The idea behind it was to attract different audience segments and position the soda drink as hip and cool. The design of the unit had to be attractive and unconventional. Fresca is a Coca Cola brand with long tradition in Mexico and this new drink supports the brand in generating sales in a new market niche.
by Diseko Soluciones
for Arca Continental
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