Pilot Endcap Display for Target

Pilot wanted to replace their existing Target endcap display, which consisted of four individual trays sitting on shelves. They wanted to revisit a previously designed concept and build off of that to create something new. Their objective was to gain placement of a full endcap in 725 stores.

They asked us to provide a colorful, attractive, and compelling display with stopping power.  The new endcap had to reflect their provided design idea and fulfill the following criteria:

•Merchandise pens on three sides
•Accommodate both small and large products (pens)
•Allow seasonal graphic updates
•Align with the specified budget

This endcap went into stores in late summer, which is the peak of Back-to-School shopping season.  Pilot was targeting buyers of all ages and genders at Target, but specifically wanted to appeal to parents and students with buying power during this season.


Books, Stationery & Office Supplies


by Innomark Communications

for Pilot Corporation

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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

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