The display was designed for the launch of a beverage prepared with vodka in different flavors, which required a permanent display for the self-service, grocery store channel.
It was created with an unconventional design without losing the colors of the brand with a sober touch to influence the young population as it is considered a fashionable drink. Topo Chico is a recognized brand in the north of Mexico with a tradition in mineral waters and this new drink supports the brand in generating sales in a new market niche.
Silver
Beverages - Wine & Liquor
Permanent
by Diseko Soluciones
for Coca-Cola Femsa
Are You Ready to Enter?
The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!
28 Valley Rd, Suite 1. Montclair, NJ 07042 (212) 981-0245 | This email address is being protected from spambots. You need JavaScript enabled to view it.
