The primary objective of this project was to create a workhorse fixture that could act as a standalone brand destination but also fit seamlessly into the broader system of Shop in Shop display offerings. Our goal was to create a structure that emulated the costal lifestyle feel of the brand while allowing for maximum planogram flexibility and product merchandising. The design intent was to maintain the material pallet and style of the other displays in the portfolio and create a structure that was adaptable to the targeted small independent shops.
Silver
Athletic
Permanent
by Ryan Scott Displays
for Waterside Brands, Inc.
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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