As U.S. retailers struggle to find qualified staff, more are planning to turn to retail automation to power their operations according to new research by Verint (Melville, N.Y.), which specializes in customer engagement. "Leveraging automation is absolutely critical to fill workforce gaps and create a connected customer engagement strategy of humans and bots," says Jenni Palocsik, Verint's marketing insights, experience and enablement leader.
To offset hiring challenges and improve operations, Verint recommends that retailers take steps including:
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