Research by the University of Surrey suggests that Veganuary, the annual challenge promoting a vegan diet in the UK, helped drive sales of plant-based foods in the month of January, 2021. Average weekly sales of plant-based foods rose by 57%, though meat sales did not decrease in line with the increase.
The study’s author said that despite the increase in sales, “we are not yet seeing meat replacement at scale, which is key to drive progress toward healthy, sustainable diets.”
Gains in sales were most noticeable in low-income areas, an encouraging sign for retailers looking to make plant-based alternatives more affordable. UK meat consumption exceeds government recommendations. Reducing meat intake is not only a health issue, but an environmental one, as well, as a 30% reduction in meat consumption is needed to meet climate commitments.
Read the full article and find a link to the study here
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