Circular retailer Borobabi — rebranded this month as Manymoons — is opening a new store in New York's SoHo with the $4 million in venture capital they recently acquired in a raise led by Lightbank.
"The retail sector is ripe for disruption," said Carolyn Butler, Founder and CEO of Manymoons in a recent news release. Speaking about Manymoons eco-conscious value proposition Butler goes on to say, "As a chemical engineer, I approached the problem from a scientific perspective and was able to envision a business model that is better for the planet than the pervasive 'take-make-waste' linear retail model, and as a mom I know I am solving a difficult problem for parents by making sustainable products accessible through circularity."
The 5,000-square-foot SoHo store at 76 Wooster St. will be the brand's first "Circularity Lab," showcasing Manymoons' circular retail model and displaying its extensive product assortment.
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