As much as we’d like to leave 2022 behind, we’re moving into a new year faced with more of the same uncertainty. Supply chain issues, the war in Ukraine, and rampant inflation are just a few of the issues we weren’t fortunate to leave behind when we flipped the calendar. In these uncertain times, consumers will look to spend their dollars on brands they can trust. That means successful brands will have to connect authentically with consumers and show a dedication to the issues important to them. With that in mind, here are some of the CPG trends that Retail Brew expects to see in 2023.
This will be the main selling point for many brands in 2023. Recognizing that just calling a product “organic” isn’t enough anymore for today’s environmentally conscious consumer, companies like Nestle, General Mills, and PepsiCo will look to cut carbon emissions, invest in regenerative agricultural practices that improve soil health
Rather than use packaging to tell brand stories, brands will stick to the most important basic message on the package and use their website, social media, or apps to tell their story.
Health and beauty items will lean into the “health” aspect of products. The industry has been moving in the direction of verifiable scientific claims for years, and now we will see more dermatologists and chemists in the influencer space. Most health and beauty product users research ingredients and are well-informed, so brands in this industry will have to work hard to back up their claims.
The Retail Brew article also suggests that sales events like Amazon Prime Day will become prevalent across all CPG industries, and we will see more demographic segmentation in the beauty industry. Read the full article here.
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