SMS marketing is a vital tool for retailers, reaching more consumers and fostering more engagement than email or mail marketing. Brands and organizations from all over the world are embracing the convenience of SMS marketing, and so are customers. This article from Create Retail Today details what some Australian brands are doing to get the most out of SMS marketing. Though these companies are all based in Australia, their tips will be just as effective anywhere in the world.
Though the two companies interviewed—JSHealth Vitamins and Bangn Body—sell different products, they both pointed to similar reasons for getting into SMS marketing, and they both reaped similar benefits.
Both JSHealth Vitamins and Bangn Body recognized that text was easier for customers: text messages are less intrusive than a phone call but more urgent than an email. Most people open every text they receive, while email can go straight to the trash without even being read.
SMS marketing also allows for fast communication. Retailers can immediately create excitement about new products, promotions, and VIP offers. SMS marketing also helps to solve the issue of cart abandonment by automatically sending out reminders to customers who have put items in their cart but have not gone to checkout. Finally, SMS marketing allows these companies to nurture relationships with customers through personalized messages and segmented mailing lists.
Read the full article and get more information about JSHealth Vitamins and Bangn Body here.