Circular retailer Borobabi — rebranded this month as Manymoons — is opening a new store in New York's SoHo with the $4 million in venture capital they recently acquired in a raise led by Lightbank.
"The retail sector is ripe for disruption," said Carolyn Butler, Founder and CEO of Manymoons in a recent news release. Speaking about Manymoons eco-conscious value proposition Butler goes on to say, "As a chemical engineer, I approached the problem from a scientific perspective and was able to envision a business model that is better for the planet than the pervasive 'take-make-waste' linear retail model, and as a mom I know I am solving a difficult problem for parents by making sustainable products accessible through circularity."
The 5,000-square-foot SoHo store at 76 Wooster St. will be the brand's first "Circularity Lab," showcasing Manymoons' circular retail model and displaying its extensive product assortment.
To read the full article in VMSD, click here.