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Intelligence Node Surveys Gen Z Consumer Behavior

Gen Z is a well-informed and demanding generation, and retailers are adapting to meet their needs.
Tuesday, Mar 21, 2023

Just when we’ve all gotten used to Millennial habits, values, and styles, it’s time to turn our focus to Gen Z. As this article from the Intelligence Node blog points out, 40% of consumers worldwide belong to this generation, and as the first generation to grow up with smartphones and social media, catering to their desires means changing the way we market to consumers once again.

Gen Z shoppers bring a new set of preferences and values to the marketplace, as well as clear expectations for their digital shopping experience. The Intelligence Node blog post “Secrets of Gen Z Consumer Behavior” details the survey of Gen Z consumers conducted by Intelligence Node so that retailers can make more informed decisions to serve a larger share of this generation, whose spending power is reached $360 billion in 2023 and is still growing.

You’ll find information about their relationship with technology, their consumption of video content, their social media habits, and their comfort with using ecommerce for even large and important purchases. Gen Z are a well-informed and demanding generation of consumers, and retailers are already shifting their retail strategies to accommodate these shoppers. This article will help you understand who they are and what they want a little better.