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LEGO LBR Holiday Window

Get ready to be enchanted this holiday season! The LEGO Group made a magical decision and handed over the design of their holiday campaign to the true experts on the magic of the holiday season - KIDS. These creative young elves were given free rein to bring their unique interpretations of the holidays to life with LEGO bricks, colorful elements, and boundless imagination. They spent hours tinkering to create a visual feast filled with winter fun, magical moments, and delightful surprises. The LEGO Group wanted to create a truly impactful and memorable experience for shoppers, so they commissioned a modular window display program that could be customized for four different window sizes, featured in over 150 retail locations across 11 countries, showcasing the creation of “The Thing."


Display of the Year


by Outform Group

for LEGO

Are You Ready to Enter?

The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!