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Ultra Mobile Endcap Tray for Walmart

The objective of this project was to highlight our SIM Kits available in-store, provide a messaging space that was easily changeable, and allow our brand to gain more customer awareness within National Retail.

With limited space in the inline section, we wanted to give customers a vibrant brand experience, and educate them on all of our products in-store, along with the exclusive offers we had on promotion.

Endcaps, as we know, can be very influential in gaining customer attention, when shopping. The additional placements our internal Account Executives were able to gain allowed us to not only secure additional space in-store but to secure free messaging space within an Endcap.


Personal Electronics & Software


by Bay Cities

for Ultra Mobile

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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!