Logitech was awarded the opportunity to introduce the new Mevo product line at Best Buy US locations. The goal was to complete a store test and evaluate the success of bringing new awareness to the product in the category of personal electronics and accessories. This program was the first opportunity for this product line at Best Buy US and space was limited. The focus was to relay as much product information to the shopper in this limited space. The display targeted consumers that wanted additional cameras and mobility when filming. The display also showcased the product's compact size and versatility.
Personal Electronics & Software
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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