Milwaukee Tool Utility Stapler Display

Since the company began in 1924, Milwaukee Tool has led the industry in developing innovative solutions that deliver increased productivity and unmatched durability for professional construction users. To launch their M18 stapler, they needed to bring the same innovation and durability to their display for their "red team" retailers. The display needed to speak to the professional contractor, but also get off the shelf where the DIY’ers could engage and experience the quality and value Milwaukee Tool offers. The initial ask was for the display to merchandise their utility stapler and product, but the design also needed to be versatile to hold future innovative tools when they come to market.


Home & Garden


by Bish Creative

for Milwaukee Tool

Are You Ready to Enter?

The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!

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