The objective for the Vital Proteins Collagen Meijer Endcap was to provide a best-in-class display that draws shoppers’ attention, provided education, and ultimately drove revenue growth for the brand and retailer.
The messaging was targeted at shoppers 25 and older, who are most likely to benefit from using the product. The design of the display highlighted key pieces of information to inform the shopper on who should consider using the product, how to use it, and the benefits of adding it to their daily routine
for Vital Proteins
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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