The Honest Company was launching a line of infant care products that included diapers, lotions and wipes. The brand was targeting discerning parents that want to use healthy products for their children that are also eco-friendly. To launch at Walmart, the brand wanted a visually engaging display that could capture shopper attention and educate shoppers about the new products. It had to be durable for the length of the four month launch period to confer a quality message for the product. The overall look and feel had to reflect the values of the brand: health, happiness, quality and environmental consciousness. Finally, it had to be easy to execute at retail to drive strong results.
by Great Northern Instore
for The Honest Company
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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