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Holiday Snowman & Bullseye MQ Moment

Surprises, fun, ease, and inspiration — the promise Target makes to its guests, no matter when, where or how they shop Target. And what better time to bring that to life than the holiday season? This year, Target’s holiday marketing campaign highlights the many ways Target’s making celebrating even more joyful all season long. Whatever you need to create magical moments for those you love, Target’s got you covered. All of those little essentials to make your party perfect? Check. The very best gifts to have everyone on your list beaming? Yep. A warm, festive place where you can feel like you belong? Welcome to your happy holiday place.

Target celebrates all kinds of big and small holiday moments, creating a warm and festive atmosphere in its stores. Target's holiday displays capture the spirit of the season by uplifting the traditions of guests from various backgrounds with scenes featuring family, friends, food, games, and more.

Target needed a visually appealing and impactful winter holiday display to create a unique and festive atmosphere in its stores that also delivered on the overall goal of providing customers with a memorable shopping experience they'll associate with the holiday season.


General Merchandise


by Outform Group

for Target

Are You Ready to Enter?

The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!