In the grocery channel, bread is one of the fastest moving products and has to be managed daily by route drivers for freshness and replenishment. Pepperidge Farm is considered a premium brand when it comes to sliced bread. For years they produced numerous displays that fit in various markets. The challenge was to create a one SKU display that would work in all markets such as convenience, small grocery, large grocery, mass etc. Pepperidge Farm’s family of breads is priced higher than most and therefore this display needed to be aesthetically pleasing. This universal piece allows a quicker shopping experience for today’s perimeter shopper. Retailers can adjust the shelves to accommodate their footprint, allowing Pepperidge Farm to stand out in the competitive bread category.
by Bish Creative
Are You Ready to Enter?
The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!