e.l.f. Half Pallet Display for Walmart

Develop a unique Half Pallet for Walmart to display the new launch of the new Cookies and Dreams beauty line. The top-angled shelf allows expansion of the graphic visuals while maxing out the overall product count. The display was to incorporate only corrugated materials. (Sustainable materials). E.l.f. wanted to increase brand recognition by launching the first half pallet Walmart display in the center aisle.


Cosmetics & Fragrances


by WestRock

for e.l.f.

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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

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