Winky Lux Inline Display for Ulta

Winky Lux is known for its clean makeup and skincare, with a touch of joy to the everyday beauty consumer. For its Ulta launch, the brand was looking to disrupt the sales floor through beautiful and intricate storytelling that emulates Winky Lux with its "extra" branding and designs. 


Cosmetics & Fragrances


by Outform Group

for Winky Lux

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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

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