Ralph Lauren Cityscape Large-Scale Display for Macy’s

The objective of the display was to execute an eye-catching, large-scale piece that matched the client's vision for a blingy, sparkling interpretation of the Manhattan, NY skyline. The display required the use of permanent materials to create a refined structure durable enough to withstand a multi-month holiday shopping season in Macy's stores nationwide. While the display itself holds minimal product by design, it needed to pull shoppers in and build brand awareness for Ralph Lauren in the fragrance department where many luxury brands compete for attention with super premium displays and imagery.


Cosmetics & Fragrances


by Bish Creative

for L’Oreal USA

Are You Ready to Enter?

The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!

Contact Us

28 Valley Rd, Suite 1.  Montclair, NJ 07042
(212) 981-0245  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

© 2023 SmartWork Media. All rights reserved.
Privacy Policy