The Bubly brand needed to drive awareness and sales for Bellini Bliss, a new tropical flavor with notes of peach, pineapple, and mango. They wanted to support the launch with a unique display that would break through the clutter in grocery stores.
They asked us to elevate the traditional case stacker by adding dimension and merchandising product in a unique way. The approved solution had to fulfill the following criteria:
•Hold (18+) 8-pack cases (of 12-ounce cans) •Communicate and support the Bubly brand message •Easy to shop from multiple sides •Offer flexibility for placement at retail •Easy to assemble in stores •Within budget parameters •Meet strict carton size constraints
Bubly targets adults between the ages of 18-34.
by Innomark Communications
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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