The objective was to create a vibrant display showcasing the sensation of opening a premium bottle of Nicolas Feuillatte champagne. It was of upmost importance to the client that we emulate the unleashing of bubbles with a splash of champagne against the vibrant blue hue color, topped off with a realistic cork. This display targeted Adults 35+ who enjoy a glass of champagne for celebrations, friendly gatherings, and most importantly nights on the town. The client participated in a 30-day street festival that included unique street activations, bubble elements, and Instagram worthy moments, therefore, it was important the display captured the same fun, entertaining, vibrant vibe from the festival to retail and liquor stores.
Bronze
Beverages - Wine & Liquor
Temporary
by Bish Creative
for St. Michelle Wine Estates
Are You Ready to Enter?
The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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