Ready to Drink beverages have been a highly sought after commodity specifically since the pandemic started. During the pandemic sales for RTD beverages soared 20-40%. What better time than to “Release the Kraken” with a group of the most popular cocktails crafted to perfection for the 20 something to 50 something consumer who wants the ease of simply opening a can to enjoy their favorite beverage. Kraken saw this trend and decided to strike while the iron was hot. The design needed to be wisely blended with the explosion of the Kraken into the bursting arena of ready to drink beverages. Portraying the breakthrough of the Kraken bursting out of the staple cocktail can was the intent for the brand. This meticulousness of each detail was purposefully constructed to give the feeling of the Kraken breaking into the market.
Beverages - Wine & Liquor
by Bish Creative
for Proximo Spirits
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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