Proximo Spirits is a trailblazer in the industry of Cristalino tequilas. They were the first to master the craft of developing a crystal-clear tequila with the premium complexity of barrel aged Reposado and Anejo tequilas in a crystal-clear blend that delivers smoothness above all. The client desired a premium presence linked to the beauty and essence of natural crystals paired with a premium look to attract maximum attention that radiates the luxury these tequilas bring to the consumer drinking experience. The objective was to combine this family of tequilas combining premium materials to convey the luxury of these brands while linking them to natural clear crystal. The Lockbox helped secure the higher price point of the products. This premium display is in small and upscale grocery, as well as large and small liquor retailers. The target audience was Adults 35+ that enjoy the craft of a smooth tequila and don’t mind spending more on quality.
Beverages - Wine & Liquor
by Bish Creative
for Proximo Spirits
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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