The objective for this display was to provide a vehicle for the retailer to merchandise this fast growing super premium Irish whiskey. The Irish whiskey category has been dominated for years by brands such as Jameson and Bushmills. Brands such as Teeling have come in with a variety of aged products that have become extremely appealing to younger consumers. Teeling needed a piece that spoke to the consumer on the aspects of quality, taste profile, and premium-ness for getting off the shelf in the highly competitive Irish whiskey category was of upmost importance. They desired a merchandiser that would allow the retailer to showcase the entire line of Teeling whiskeys in a small footprint that is eye-catching to those familiar with the aged whiskey category. The target consumer is 25-35 who are willing to try new products. Teeling’s end game is to be as big of a brand as the category leaders.
Beverages - Wine & Liquor
by Bish Creative
for Bacardi, USA
Are You Ready to Enter?
The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!