New Belgium Brewing Company was looking for an old school, classic approach to promote their VooDoo Ranger IPA. The concept was based off a classic retro arcade themed case stacker that could amplify their brand at retail. The eye-catching display needed to be: shoppable from two sides, structurally robust enough to support various 12-packs showcased on the console shelf, approximately 5’ h and relatively easy to set up.
Beverages - Beer
for New Belgium Brewing Co.
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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