For the past 36 years, spanning 9 FIFA World Cups, Budweiser has proudly held the title of the official beer sponsor for the largest global sporting event. The FIFA World Cup presents a one-of-a-kind chance for Budweiser to reach a vast international audience and connect with soccer enthusiasts and avid beer drinkers. The brand strives to form a robust link between its name and the sport, promoting brand recognition and boosting brand equity.
To bring the excitement of the FIFA World Cup to fans, Budweiser aimed to create an immersive in-store experience. The brand wanted a show-stopping display that would leverage their sponsorship and showcase a collection of limited-edition cans featuring QR codes, allowing fans to win fantastic prizes, including match tickets and entry to Budweiser-organized watch parties. This effort by Budweiser aimed to provide fans with a memorable and interactive World Cup experience while promoting their product line.
Beverages - Beer
by Outform Group
for Anheuser Busch
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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