As the slogan on every bottle says, Corona is crafted to be La Cerveza Más Fina, 'the Finest Beer,' and with this in mind, they launched a new campaign that takes this philosophy a step further. Translated as 'the Fine Life,' La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook.
'La Vida Más Fina' is the first campaign to unite the Corona brand family and celebrate a modern expression of the Corona lifestyle and its respected cultural place. The campaign focuses on the good things in life with positive imagery around the beach.
As part of a fully integrated campaign, Corona needed an in-store display that would reflect the campaign vision in a way that would catch the shoppers’ attention and invite them to 'La Vida Más Fina.'
Beverages - Beer
by Outform Group
for Constellation Brands IMS
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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