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Garmin Skinny Fitness Watch Display

Design and Build a two foot wide Garmin Fitness Watch display to be installed in 100 Best Buy stores throughout the U.S. Three watches will be displayed: Fenix 7X Sapphire Solar, Instinct 2 Solar, and Epix. All watches need to be powered and secured to the display. Shopper must have the ability to place the watch on their wrist to check for size and look. The three watches need to be programmed so that the consumer can experience all the activities it can track from hiking, running, climbing, swimming, diving, to even golfing. Changeable graphics need to be designed for future watch retrofits. A backlit Garmin logo is required on the display. Backlit Lifestyle and Watch graphics need to attract the consumer from a distance. Electronic prices need to be incorporated into the endcap. Product pull tags must be designed for the shopper to bring to a Best Buy Blue Shirt employee for purchase. Use Garmin’s brand guidelines for color and materials. Follow all Best Buy in-store guidelines. The endcap must attach onto an existing Maddix Best Buy store endcap. Display needs to last for at least three years in a Best Buy environment. Endcap needs to be easy to install, without the use of tools.




by Design Phase, Inc.

for Garmin

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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and  become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.

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