The vast array of Tequilas and Whiskeys Proximo has to offer have quickly been proven to be at the forefront of preferred flavor and consumer favor. The assignment was to create a display which highlighted the unique characteristics of each Tequila and Whiskey in the company portfolio for upcoming holiday celebrations. The objective was to create eye catching structures that can be configured in small and large grocery and liquor stores. Each structure needed to tell the story of the different varieties, highlighting the uniqueness of each. It was also important to maintain each brand’s identity for the imagery was paramount in the design and execution. The idea was to draw in Consumers 25+ with targeted visuals that speak to the craft of the brand, the uniqueness of each individual brand, and the menu of spirits available.
by Bish Creative
for Proximo Spirits
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The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
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